In response to the growing popularity of the recent Zoho’s messaging app Arattai, WhatsApp has now rolled out its five new features that have been brought out by the aim of improving chat experiences and also keeping its large Indian users engaged with its platform.
The update reflects the Zoho Arattai effect, as WhatsApp now works to strengthens its focus on data personalization, increasing the privacy, and also working on creative communication.
The latest WhatsApp chat update has also introduced several exciting options for its users. These include advanced text formatting tools, chat themes which can be customised, message scheduling, group management that have been upgraded, and the new animated stickers.
The main goal is to make the chatting for the users more creative and enjoyable for both uses, be it personal and business related.
They have also introduced new WhatsApp creativity tools which would help to allow users to personalize their chat backgrounds according to their needs, change the fonts as required, and also introduce new sticker packs.
This would help to make every conversation unique, which would seem similar to features already seen in other messaging apps. Users can also create and share their own stickers that too within the app.
Another highlight of the new WhatsApp update India is that it has worked for its betterment regarding the privacy control. Users can also now manage who can view their online status and take a control on which messages would be visible and which would not, that too, more precisely.
Experts now have come up with statement that these features are clearly influenced by the Arattai WhatsApp competition, as Zoho’s Indian-made platform is continuing to attract users with its focused privacy features and fast performance. WhatsApp’s new features are an effort so that it can stay competitive and also be appealing to the Indian audience.
According to the Meta sources, the WhatsApp feature rollout will happen not altogether, but in phases, starting firstly with beta users before expanding to all Android and iOS devices.
The company has also said that India, being one of its largest markets, will be the one to receive all the updates for free and stand first in the line.
With these improvements, WhatsApp is trying to be in the race when its about the innovation seen in Zoho Arattai and other homegrown apps.
