Vodafone Idea (Vi), the third-largest telecom operator, has made an important step in increasing its 5G coverage by introducing its services in Indore and Siliguri. Through such a rollout, Vi is hoping to realise its presence in a telecom market that is extremely competitive with Reliance Jio and Bharti Airtel already at the forefront in the 5G race.
Its second move has been the introduction of low cost unlimited data services at an initial charge of Rs299 in its bid to win new subscribers as well as retain its more frequent subscribers with a combination of speed, coverage and cost.
Affordable 5G Plans for All
Vi entry-level Rs299 monthly plan would be an Unlimited 5G plan at a price point that would be considered affordable by a customer with a low budget, but would appreciate having a high-speed internet plan.
To their credit, Vi has also come up with higher level plans that have some additional benefits like:
- Extra data allowances
- Premium app subscriptions
- Priority customer support
This pricing will make the 5G products offered by Vi very competitive, particularly in such markets as Indore and Siliguri, where price is also a significant factor in adopting telecom.
The covers in Indore and Siliguri
Having emerged as one of the fastest developing cities in Madhya Pradesh, Indore is now getting 5G services by Vi in key business and residential areas, as well as, commercial sectors.
Vi has also covered Siliguri, the gateway to the Northeast of India, and an important transit city. The company feels that this will not only help the local residents but also travelers and businesses traveling through the area.
Through the Vi App or by calling customer care, customers can view real-time availability of 5G coverage.
Competing in India’s 5G Race
The telecom industry in India is experiencing a fast transition to 5G becoming the new normal. The first operators to launch in several metro and tier-1 cities were Reliance Jio and Bharti Airtel, but soon moved to tier-2 and tier-3 locations. Vi, in its turn, had lagged behind because of financial difficulties.
Nevertheless, the introduction of services in Indore and Siliguri signals the second attempt of Vi to close the gap with its competitors. Price: Vi is sending the signal that it will remain in the game by offering competitive prices on its plans and by strategically selecting cities that have the right growth potential.
Why Indore and Siliguri?
There is no coincidence with the selection of Indore and Siliguri.
Indore has always been one of the cleanest cities in India and is a startup, IT hub and manufacturing city. By providing 5G speed here, Vi has access to an audience that is digitally active.
Siliguri, in contrast, is an important trade and travel route between the Northeast of India, Nepal, Bhutan and Bangladesh. In this case, fortification of network services will enable Vi to access local and cross-border digital demand.
Customer Benefits of Vi 5G
To users in these cities, 5G transformation provides:
- Quicker Internet Speeds: Download movies within seconds and streamline the video operation.
- Low Lag: Quality gaming and video conferencing.
- Improved Connection: Stable connection in congested places like markets, malls and transport stations.
- Future-Ready Tech: Provides an opportunity to experience high-tech products such as AR/VR devices, IoT devices and smart services.
Market Analyse and Future Projection.
Vi has an opportunity to not only keep pace with its competitors, but also transform its brand identity with its new 5G rollout. Packages that are not limited in terms of size and which are simply called game changer in the lives of students, small businesses and families that simply cannot afford to pay more than they cannot afford to pay so as to have high speed internet, can merely be said to be game changer.
According to industry experts, the approach taken by Vi to launch its offering in specific cities with high potentialities could propel the company to stabilise and slowly spread out to other larger markets. Vi has the potential to declare 5G in additional tier-1 cities and metros soon, should they succeed.
Final Thoughts
Introduction of Vi 5G services in Indore and Siliguri is like a ray of hope to Vodafone Idea as it tries to re-establish itself in the India telecom market. Vi also is increasingly turning into a cheaper 5G product, beginning with Rs299 unlimited without a limit, and officially becoming a force that Jio and Airtel cannot overlook.
Vi will dominate the 5G sector since creating more competition and influencing customer decisions as India enters the digital age even more will be a core part of its expansion plan. To the people of Indore and Siliguri, this is the start of a more connected future in which they will be able to live faster.
