OpenAI has just rolled out its new ImageGen tool within the OpenAI API, giving developers a super easy way to create custom visuals right inside their apps and websites. The news was shared in a playful post by OpenAI CEO Sam Altman on X, where he said, “imagegen is launched in the openai api! build cool stuff plz.”
What is ImageGen?
ImageGen lets developers fine-tune the speed, detail, background style, and file format of the images they generate. It also includes adjustable settings for content moderation sensitivity, offering more flexibility depending on the project’s needs.
Who’s Already Using It?
Several big-name companies are already getting creative with ImageGen:
- Canva is using it to turn rough sketches into polished designs.
- GoDaddy is testing it to help users easily create and edit logos.
- HubSpot is exploring ways to quickly generate marketing images.
- Instacart is enhancing recipe and shopping list visuals with it.
- InVideo is incorporating it into smarter video editing features.
How It Works
The engine behind this tool, gpt-image-1, is built with strong safety systems to block harmful content. Plus, OpenAI reassured users that any data sent through the API won’t be used to train future models.
Pricing
Using ImageGen won’t break the bank generating images costs between just 2 and 19 cents, depending on the quality and features you want.
The Big Picture
ImageGen opens up exciting new possibilities for developers building online experiences. Whether it’s e-commerce, marketing, or design, they now have a powerful new way to create top-quality visuals and this is only the beginning.
