OnePlus officially has announced that its next flagship, the OnePlus 15, will not use the Hasselblad branding.
The company, however, is rolling out the OnePlus 15 imaging system, which is its in house camera technology.
It introduces an important change of direction since one of the key factors that define OnePlus is its multi year collaboration with Hasselblad to provide the custom photography experience.
Oneplus 15 Launch and Camera Strategy
One of the most expected smartphone events of 2025 is the OnePlus 15 launch.
Even more fascinating is that the company has had a courageous move to abandon the famous acquisition of the Hasselblad partnership.
As the information above has been affirmed, OnePlus 15 will debut with its own imaging system dropping Hasselblad branding, and along with it marks the new start of the brand.
As reports emerged, leaks imply that the OnePlus 15 will be based on its own in house imaging technology that is suggested to provide a better quality of photos, quality shots in low light, and better video stabilization.
The absence of Hasselblad marks a big shift OnePlus’s camera strategy, yet the company promises its customers that the change will provide it with a better opportunity to refine the OnePlus 15 camera features up to the level of a flagship product.
Oneplus 15 Imaging System: What is to be expected?
One experience of the device that will be recognized is the OnePlus 15 imaging system, and this is aimed at providing state of the art performance.
In contrast with older in house modified versions of the Hasselblad changeling tuning configuration, this specialized one is reported to require usability actuality as opposed to affixing and marking.
It is said that the smartphone is expected to feature advanced camera improvements, including but not limited to AI-based color adjustment, augmented portrait mode, and ultra-wide lucidity.
OnePlus 15 may offer competitive photography features at the flagship level that square up to high end competition such as Samsung Galaxy S25 and Apple iPhone 16 Pro.
The action also provides OnePlus with the leeway to experiment with computational photography, which Google Pixel and Apple already excel at.
OnePlus is now in position to develop its own image of its imaging technology by using the in house resources.
OnePlus 15 Specifications/Performance
On the one hand, one can speak about the OnePlus 15 specification, which is also very exciting, though the center stage is the camera.
The alleged specifications of the phone include the newest Snapdragon 8 Gen 5 chipset, a 6.82-inch 2K AMOLED display and a 120 Hz refresh rate, and up to 16 GB of RAM.
A huge battery that charges in a short period of time is also anticipated, which will guarantee that the device stands at par with its rivals.
Some of the OnePlus leaks and rumours around the early OnePlus 15 indicate it will probably have a similar design with slight improvements on its rounded edges and slim format.
Together with the OnePlus 15 design and performance improvements, the device is taking the form of one of the strongest flagships of 2025.
OnePlus 15 Indian Coming Release
The OnePlus 15 projected launch will cause a blaze amongst the Indian users.
India is always predicted to be the first point to get the new device.
The launch is extremely predicted among smartphone lovers in India, particularly due to the fact that the nation has a tremendous OnePlus fan base that has risen since the days of the Flagship Killer.
The OnePlus’s new smartphone in 2025 might introduce a lot of new standards in the higher end smartphone market with its advanced imaging system called the OnePlus 15 camera upgrade and the best specifications available.
Overall, that is why OnePlus 15 with no Hasselblad does not mean downgrading, it is a strategy change.
The brand is striving to create a more independent and innovative organization by designing the OnePlus custom imaging technology.
This daunting venture will be successful or fail depending on the performance of the camera system in the real world conditions.
Nevertheless, there is every indication of having a flagship, which can reinvent the identity of OnePlus in the smartphone market across the world.
