In what could be big news for the Indian digital industry, Google has rolled out its AI-powered search mode in Hindi, the most spoken language in India.
This move reflects Google’s commitment to providing a better accessibility and search experience for millions of Hindi-speaking users in India.
What Is Google AI-Powered Search?
Google’s AI-driven search is expected to serve smarter, quicker, and more personalized search results using artificial intelligence and machine learning. Unlike classic keyword-based search engines, this intelligent mode comprehends the context and intent of user queries, providing a more conversational and intelligent response.
While AI search tools were mainly available in English and a handful of other major languages till now, the inclusion of Hindi is a big leap to make cutting-edge technology more inclusive and accessible to more users in India.
Why Google Is Extending AI Search to Hindi
The Google AI search in Hindi comes as India has the world’s second-highest internet user base, and Hindi is the most widely spoken language in the country.
In providing search options in Hindi, Google hopes to narrow the digital divide by bringing knowledge to people who are more literate in their mother tongue.
The move also signals the drive for local content in India’s rapidly expanding digital market. Hindi search: With millions of new internet users coming online from rural and semi-urban areas, search in Hindi allows a more engaging and natural experience.
How AI Search Tools in Hindi Work
These AI search tools introduced on Hindi act on natural language searches and give context-enabled results.
It uses more than keyword matching alone, instead trying to understand what the user is getting at, so it’s easier to get a precise answer even if the question is conversational or intricate.
For instance, if you type “भारत में सर्वश्रेष्ठ स्मार्टफोन कौन सा है?” (What is the best smartphone in India?), the AI-based search understands context and provides comparison articles, price lists, and expert reviews all in Hindi.
This feature has opened a world of potential for Hindi-preferring users, as it helps with providing real-time and comprehensive responses without the burden of jostling through English words.
The Indian Search Scene & AI
The introduction of AI search in India is already redefining the way people are accustomed to engaging with the web.
It’s not just search precision but also the point of entry for non-English users that’s being addressed in the Indian search market with the introduction of AI-powered technology.
I think AI-driven search tools will be the new normal, and that will have a more human feel.
Google’s announcement is not only a massive step to make AI search more inclusive by introducing these features in a regional language, but also an ultra-high standard for other search engines on how they should serve their diverse, multi-lingual user base.
Benefits for Indian Users
- Inclusive Access: With more than a million Hindi-speaking users, they now have access to superior AI-driven search in their language, transcending linguistic boundaries.
- Quicker Access to Information: Contextual search minimizes the reliance on specific keyword matches, so users can quickly locate what they are looking for.
- Better User Experience: A conversational question answerer encourages users to ask questions in natural language, which will produce higher-quality answers.
