A statement from the former Apple chief has sparked discussion in the tech world. He has said that Apple now currently has real competitors even beyond the well-known rivals, Samsung and Google.
This shows that the Apple competition is gently expanding, and there are new tech companies who are starting to challenge Apple in multiple areas, be it smartphones, computers, tablets or software.
The former executive has thus also explained that in the past, Apple have tend to mainly focus on competing with Samsung and Google.
Samsung has been strong in the field of deploying smartphones, while Google has been the same in software and AI services. However, the tech market has drastically changed now.
Now, Apple new competitors are emerging with much more innovative products and good services that could impact the Apple’s market share for now.
These companies are not just offering well suited alternatives but some are also creating new categories that would help to challenge Apple’s traditional strengths.
According to the Apple’s recent leadership comment, Apple cannot rely on its existing mechanism alone. Even though Apple is one of the world’s most valuable tech companies, the market is still moving very fast.
To stay ahead in this race, Apple must continue to innovate its services and also improve its manufactured products and services.
This is especially important in various emerging areas like the artificial intelligence, in the field of wearable technology, and areas where augmented reality is used. These are technically the places where new rivals are making rapid progress.
The Apple vs rivals scenario has been more complex now. Companies that were not considered the major threats a few years ago are now in the market gaining attention. They are also introducing various features and also technologies that Apple users may find appealing.
For example, improvements in the latest camera technology, deploying advanced AI assistants, and cross-device connectivity are areas where new competitors are clearly challenging Apple. As a result, Apple must know how to respond strategically to maintain its leadership in the tech industry.
The former executive also have noted lately that tech industry competition is now harder and broader than ever. It is no longer just about using the smartphones or installing the operating systems.
Companies are competing in various ecosystems, be it cloud services, or software integration, or even the content platforms. This means Apple must think beyond just developing individual products and focus on the overall experience it offers to users.
