The international Japanese watch brand Casio has been steadily increasing its foothold in the Indian markets and it’s the release of the brand’s first automatic watch collection the Edifice EFK-100 range.
Casio, respected as a maker of reliable and innovative time instruments, is venturing into the world of automatic watches, for men who are enamored by traditional wristwatches, all the while keeping up with the times.
The Big Move: Automatic Watches by Casio
Casio For 40 years, Casio has been a top name in the timekeeping world, whether you’re into digital or quartz styles and they never compromise on any of the cool features you’re looking for.
Enter the the Casio Edifice EFK-100 series the first foray by the international watch maker into that ever more crowded category of the automatic watch featuring the traditional mechanically moving innards.
The automatic watch movement does not need a battery, and is driven by your movement, like a sports car! This is a major move by Casio to appeal to those who prefer both the artistry and the mechanical complexity of an automatic watch.
Features of EFK-100 Series Edifice Model
Elegant Mechanical Movement
The Edifice EFK-100 series is equipped with Japanese automatic movement. It has self-winding capabilities, so you no longer need to wind the watch every time you wear it and will have a continuous power source as long as it is in motion, ensuring ease of use and excellent reliability.
Sophisticated Design
The balance between class and athleticism Creating the EFK-100 series to bridge elegance and sportiness. Introduced are some stainless steel case wathces with scratch resistant sapphire glass and from the option of dial faces that suits the business and casual outfit wearer.
Multiple Colors Options and Strap Choices
To suit all tastes, the EFK-100 series comes in a black, navy blue, and silver dial color variations. From stainless steel bands to leather straps, the watch can be dressed up or down for any occasion.
Durability and Water Resistance
The case in the EFK-100 series is also reasonably solid and has a water resistance of 100 meters. This also makes it a daily wear watch and a great companion for outdoor and sports activities, serving it’s purpose of being elegant yet functional.
Price and Availability in India
Casio Edifice EFK-100 series has been launched in India and is now up for purchase via select sales channels including online. The series is priced from ₹25,000 onwards, making it an accessible entry point in the automatic watch category, especially for new automatic watch purchasers.
This strategic pricing is earning EFK-100 stellar swatch watch its positions in the budget category for young professionals and watch lovers who want to know what an automatic timepiece feels like without feeling a whole in their pocket.
Casio’s Vision Behind the Launch
Casio is targeting to increase its presence in the promising Indian watch market through a broad range of product offerings.
A spokesperson of Casio India said, “With the launch of the EFK-100 series of the Edifice automatic collection, we are presenting the traditional watchmaking aesthetics with Casio’s reliability. This launch caters to the changing tastes of the Indian consumer who desire mechanical timepieces that combines sophistication with technology.”
The brand sees this launch as a move to increase its share of the mid-segment watch market and cater to an increasing demand for mechanical movement watches.
What This Means for Consumers
EFK-100 series The Edifice EFK-100 series of wristwatches is designed to give consumers in India an opportunity to experience the craftsmanship of an automatic watch at a competitive price. It attracts people who admire style, functionality, and the mechanical complexity of automatic movements over quartz or digital watches.
Furthermore, this launch is a manifestation of the changing tastes in Indian watch market with increasing consumers preference for watches that are a blend of heritage designs and modern utility.
The EFK-100 series offered Casio’s own take on the automatic watch world which is a big deal today for the brand.
An affordable series that is all about good and clean design There are a combination of three things that are never out of style affordable pricing, good design with reasonable price and good rugged mechanical movements which Indian watch buyers have loved for decades.
While Casio thrives to innovate and grow, the Edifice EFK-100 is a perfect accusation to tradition adapting to the modern times, we have here in India.
