Apple has recently made a big move into sports streaming by finally signing a 5-year deal to get the exclusive U.S. rights to stream Formula 1 races.
This means that Formula 1 fans who are in the United States will soon be able to watch all the races live only on Apple’s streaming platform, Apple TV+. The deal has been worth hundreds of millions of dollars, and this particularly shows how serious Apple is about becoming a major player in the field of sports broadcasting.
Until now, Formula 1 races in the U.S. have only been shown on ESPN. But once Apple’s deal is locked, all live races, the important qualifying sessions, and even the highlights will move to Apple TV+. This will finally make Apple the only place for Formula 1 fans in America to watch the race live.
The partnership is expected to start just after the next racing season and will continue for five years. Apple has also been trying to grow its streaming service and gain more fans for it by adding more sports content.
The company has already streamed Major League Soccer (MLS) matches through its Apple TV+ Sports subscription. With Formula 1, Apple now hopes to attract millions of racing sports fans.
The focus is mainly on those who want high-quality streaming and even extra features like the most loved and demanded behind-the-scenes videos, important interviews, and even the race analysis.
According to the recent reports, Apple has has even have planned to offer both live and on-demand content for Formula 1 racing. This means viewers can now not just watch races live but even replay them anytime.
There may also be special documentaries, providing detailed driver profiles, and even exclusive coverage that has been made just for Apple TV+ users. The company has always been known for its high production quality, so even Apple fans can expect a premium viewing experience.
Not just this, they can also expect sharp visuals and smooth streaming.
For the Formula 1 aspect, this deal could now help increase Apple’s popularity in the U.S. The sport has now been growing quite quickly, especially after the success of the Netflix series “Drive to Survive,” has been marked. This has now introduced millions of new viewers to F1 racing.
The major benefit is that Apple would now be a streaming partner, which could make F1 even more accessible and appealing to tech-savvy audiences.
