Google India has also given a Bollywood touch to its new technological invention. The company has also published a teaser of its next AI Mode in Google Search, and it is based on one of the favorite films in India, Queen.
The campaign does not only embrace the Indian cinematic culture, but also presents users to a more intelligent and human like search experience that is enabled by artificial intelligence.
The brief advertisement film promoted by Google India using official company social media channels recreates the spirit of Queen a movie which is characterized by the motifs of independence, discovery, and confidence.
Google mixes all those feelings in the advertisement, demonstrating that AIs Mode in Search can make the information more personal, relatable, and conversational.
Similar to the main character of the movie who sets off on a path of self realization, the AI created by Google is depicted as a friend that assists the users to search, study, and find the answers more easily.
Google has claimed that the future of the interaction between people and search is AI Mode.
It does not just show you a list of links or web pages, but generates AI to recap findings, describe concepts in simple terms and even give useful suggestions as to what you should do next.
To use the example, a user who entered the query best ways to travel alone in India, could get not only tips on traveling but also prepared itineraries, safety ideas, and suggestions on how to do this at a low cost, and all these pieces of information are presented in one result page that is dynamic.
The Indian campaign is unique because it has a Bollywood twist to it.
Google India has always localized its marketing initiative, cultural reference, and local languages to reach audiences.
Relying on Queen, the brand also appeals to the feelings of independence and curiousness similarly to how AI enables people to venture into knowledge more willingly and fearlessly.
The advertisement employs the techniques of humor, moments of relatability, and scenarios of everyday search to demonstrate that AI can make complex tasks easier without losing either a personal touch.
This campaign is considered to be a strong and well timed step by industry experts.
India is one of the biggest and most rapidly developing markets of Google where there are millions of users who get access to information daily and in different languages.
The roll out of the AI Mode will aim to improve that experience by learning more about the Indian languages and dialects and local search strategies.
This renders search results smarter, as well as, more culturally and linguistically inclusive.
In addition to the teaser, the company has alluded that AI Mode will be introduced in India among other changes in Google search across the world.
It is predicted to introduce multilingual features, enhanced voice recognition, and more gluing to other Google products, including Maps, YouTube, and Gemini.
All these features will ensure searching is more fluid, users can type, speak, or even upload a picture.
Google has demonstrated that technology does not need to be cold and mechanical by taking advantage of the emotional potential of Indian cinema.
In the company, AI Mode, the company is optimistic that the search online will be more like a conversation with a friend, smart, and unmistakably human.
To learn more about AI projects and future applications of Google, refer to their official Google blog.
