MakeMyTrip, one of the largest online travel agencies in India, has collaborated with Google Cloud to make the planning of the trip easier and more one to one.
The company is strengthening its Myra AI system, which enables users to plan their own travel plans depending on their preferences, budget, and travel records.
Based on this collaboration, Google Cloud tools of artificial intelligence will enable MakeMyTrip to process huge volumes of travel data in real time.
This implies that soon travelers would receive more precise recommendations, such as the selection of the most optimal destinations as well as the selection of hotels and local experiences.
The company predicts that the additional features of the Myra AI will be capable of dealing with dynamic scenarios such as changes in the weather, flight delays, or unexpected price reductions.
As an example, in case the flight of a traveler is delayed, Myra may automatically upgrade the time of his or her check-in at the hotel or propose alternative options in the region.
The site will also provide customized itineraries, which will change according to the interests of the user, be it adventure sports, food trails, or cultural tours.
The technology provided by Google Cloud will make these recommendations even more accurate and will enable users to plan the most ideal getaway by saving their time.
According to Rajesh Magow, the CEO of MakeMyTrip, its purpose is to make travel planning not only faster but even more enjoyable.
The collaboration with Google Cloud will enable us to leverage the power of AI to make the process of planning a trip easier.
The new Myra platform will provide the traveler with an idea that feels like it was custom made for him or her, he said.
Bikram Singh Bedi, the Managing Director in Google Cloud (India), also said that this partnership explains why AI has the potential to make real life events better.
Bedi posted that by using the insights of MakeMyTrip in its knowledge of traveler behavior and the power of AI in Google Cloud, the two companies will be making a new breed of smart travel assistants.
The move follows as the travel demand in India is increasing at an accelerated pace, particularly with younger travelers who use digital technology in all the aspects of their travel.
The new Myra AI platform can become a core element of the holiday planning process of millions of customers in the near future, providing users with real-time advice and ensuring smooth organization of the booking process and boarding.
The partnership also demonstrates that AI is transforming the travel sector of the business, assisting companies to provide customized and receptive experiences as never before.
MakeMyTrip has a chance to remain competitive in a market that is now moving towards intelligent and data-driven solutions with the scalable infrastructure and AI capabilities of Google Cloud.
