India’s antitrust authority has shaken the smart TV industry, putting an end to the monopoly of Google on Android TVs. What comes next could upend how you buy your next television.
In a major decision against tech behemoth Google, the Competition Commission of India (CCI) concluded that the company had been abusing its dominance in the Smart TV market by forcing brands to pre-install its Android TV operating system as well as Play Store and related apps.
Google has reportedly agreed to not bundle its services and provide separate licence for Play Store and its Play Services on Android devices, but for a cost. For TV manufacturers, that means they are free to use other operating systems and don’t have to be saddled with Google’s Android.
Why Is This Important?
For years, Google had near-monopoly over the smart TV space in India. If you bought a TV anywhere from Sony or Nokia to Motorola and even TCL, chances are it came with Android TV and Google Play Store as a default.
But now:
- Television brands are no longer beholden to Google’s Android operating system.
- India can actually have other app stores and operating systems.
- Consumers will have more choice, but must also be more careful when they make their purchases.
This could potentially open doors for innovation and healthy competition, and not just from Indian startups, but also foreign alternatives looking to foray into the realm of smart TV OS.
What Does It Mean for Consumers?
For Indian buyers, this is a both win and a wake-up call:
- Even more choices: As an alternative to the stock operating system, Smart TVs could include a Linux-based system, custom UI, or even Fire OS (from Amazon).
- App store jumble: Apps are not the same across all app stores. Google Play is quite diverse, but there are some people who are missing some of the big streaming platforms or games.
- Further research required: Before purchasing a new TV, consumers will have to look up which OS and app store it will run, particularly if they want a specific app such as Netflix, YouTube, or Hotstar.
Finally, for those who admire Google’s UI and app store experience, you might have to inquire with your retailer or brand to see if the TV still supports Google Play.
Final Thoughts
This is a groundbreaking decision that indicates India’s hard line toward tech monopolies. Google has already been ordered to pay a $2.38 million fine and is required to send a letter made out to its TV partners stating they are free to opt for a new OS now.
This seems likely to create some short-term confusion for buyers and sellers, but is a step in the direction of a market that is more open and competitive and where you, the consumer, have more choice and control.
📺 So the next time you’re in the market for a TV, remember to inquire: “What OS does this smart TV use?”